Neill Furmston

Creativity, Lobsters and Design

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"Let's use the power of creative thought to drive change."
- Neill Furmston


We’re joined on this episode of The Design Podcast by multi-award-winning Creative Director, Neill Furmston.

Neill is the Global Creative Director at Vodafone Smart Tech. With a career spanning almost three decades, few have the equivalent experience or such an impressive portfolio. Over the years, Neill has worked with internationally recognised brands, such as Jaguar Land Rover, Google, Unilever, American Express, and Dyson.

In his conversation with our host Ashton Snook, Neill expands on his career. From his first position to his later successes with his own creative agency ICHI, where he grew studios in London and Los Angeles, and his decision to leave in pursuit of new creative ventures.

We also learn about his latest role and collaboration at Smart Tech, where Neill and Ashton are developing a new identity for Vodafone’s growing range of consumer IoT products. Alongside discussing what it means to be a design leader and create a thriving design culture.


Neill is a multi-award-winning Creative Director with extensive experience in the video gaming, music, and consumer products industries. 

Neill has been responsible for developing successful brand strategies and numerous campaigns for Google, Dyson, Persil, Chanel, Cancer Research UK, Graze, Moët & Chandon, Jack Daniels, Jaguar Land Rover, KFC, and Legal & General. 

Neill is currently overseeing the creative development of the “Design and Connected By” identity for Vodafone Smart Tech. In his spare time, Neill also creates pop art prints and garments.