Robert Brunner

From Apple to Ammunition

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"Design is not a moment. Design is an ongoing habit that leads to success."
- Robert Brunner


Industrial design legend Robert Brunner joins us for the 4th episode of The Design Podcast.  

Robert is the founder of Ammunition and Chief Designer for Beats. His career spans more than three decades and has seen him accomplish global success. Previously a co-founder of Lunar Design, Director of Industrial Design at Apple and Partner at Pentagram, it's no wonder he's been named one of Fast Company’s “Most Creative People in Business."

In his conversation with our host Ashton Snook, Robert shares charming stories about his career, from his work to establish the IDG at Apple to his collaboration with Dr. Dre and Jimmy Iovine at Beats.

We also hear from his experiences of growing and leading successful design studios, working with complex design challenges and creating internationally successful products.

We loved speaking with Robert. This is a must listen to episode for anyone shaping the products, but especially valuable for those who lead the design teams.


Robert Brunner is the Founder and Partner at Ammunition. He is an internationally renowned industrial designer, creative leader, public speaker and author.

Before Ammunition, Robert co-founded Lunar Designer, served as Industrial Design Director at Apple and was a Partner at Pentagram. With a career spanning over three decades, he has broad experience in consumer electronics, personal computing, communications and appliance industries.

Named one of Fast Company’s “Most Creative People in Business,” he has seen global success with his creations for Apple, Beats, Nike, Microsoft, Motorola, Square, Samsung, and many more.

His work is included in the permanent design collections of the MoMA in both New York and San Francisco. He also the co-author of "Do you matter? How great design will make people love your company", published by Financial Times Press.


Ammunition Design